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department shares the same visions,
sets of goals, and standards. SAF-Hol-
land’s employees are some of the best
that the industry has to offer. As a re-
sult, the company always meets cus-
tomers’ expectations and works more
efficiently by meeting deadlines in a
consistent manner.
“If you want to have a product of
choice, you really need to work close-
ly with your customers and to un-
derstand how the different markets
operate”, says Warren. Like any oth-
er industry, transportation is a mar-
ket where trends often guide product
change and development. Staying on
top of these shifts requires vigilance in
many departments. Constant research
is an essential part of understanding
the worldwide and national markets.
What is equally important, however, is
networking and working closely with
customers to better understand exact-
ly what they are looking for in a prod-
uct.
Warren says that one of the SAF-Hol-
land’s key goals on a national level
is to become the number one pre-
mium transport supplier in Austral-
ia across all of the company’s key
supply channels. Doing that will re-
quire promote their brand and the
breadth of choice that they offer to
clients. Furthermore, they will con-
tinue to focus on innovation and de-
sign to make sure that they always
have the edge over competitors. And
most important of all, they will strive
to manufacture products which are
based on the needs of their custom-
ers through close interactions and
networking.