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a lot of different clients that they sup-
ply products to. As such, it is vital to
gain an understanding of each client
in order to ensure that their products
can fit specific purposes. Their ap-
proach is simple in that regard; asking
as many questions as possible yields
the biggest benefit. By communicat-
ing with the clients on a personal lev-
el, they can make sure that each client
can remain satisfied. After all, SAF-Hol-
land retains a customer satisfaction
level of 100 percent, precisely due to
their corporate philosophy.
“You absolutely have to listen to your
customers. For us, our customers
and our staff are the most important.
Our staff deal with thousands and
thousands of customers each month
across different industries and they
are all working in different applica-
tions. The feedback from our custom-
ers is what drives our business”, says
Warren.
Retaining the leading
edge through constant
innovation
In order to stay ahead of the com-
petition, the company invests both in
the latest technologies, such as high
precision robotics equipment, and in
its employees. Internal and external
staff training is one of the company’s
key strengths, according to Warren.
As a community-first company, every