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Business View Australia - September 2015 47

for the equipment upfront, to install

these energy saving devices.

When the company started

operations it concentrated on

automation and not on solar energy.

But with the change in the policy

environment solar quickly became

its core business. Now the company

does automation as an add-on

service. Ecoelectric has rapidly

carved out a niche for itself in the

solar energy industry with its ability

to install standard domestic solar

energy systems, which are integrated

with energy management systems.

The

technical

competence

developed by the company has

enabled it to take up commercial

assignments for customers ranging

from manufacturing units and

workshops to government and

corporate

offices.

Ecoelectric

offers a complete energy efficiency

solution which includes installation of

solar PV systems, LED lighting, load

shifting and power factor correction,

all of which serve to reduce the

customer’s energy costs.

Afterthecompanyput itssystemsand

processes into place it concentrated

on expanding its marketshare. Jeff

Wehl describes the steps that he took

in this direction, “After we had got

our business systems down pat, the

solar market was still down-turning,

in fact it is still down-turning, and I

realised that we would no longer be

able to rely on work coming in from

just general demand, so we started

a process of marketing and branding

and that’s pretty much what we have

been doing for the last 18 months.

“What I have learnt in the process is

that you can throw all the money in

the world at Google adwords or print

advertising, but unless the demand is

there and you are ultra-competitive,

ENERGY