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Business View Australia - June 2015 109
xpress
Opportunity
spray painter, developed a unique
mobile system for repairing the
paintwork, plastics, alloy wheels,
bumpers and interiors of cars.
The first franchise was awarded in
1995 and today Superfinish Express
is acknowledged as one of the best
franchise businesses in the country.
These franchises offer repair facili-
ties to the trade and organisations
like auction houses, car dealerships
and manufacturers, and the govern-
ment. The arrangement involves a
modest investment and franchisees
receive comprehensive training us-
ing state-of-the-art equipment.
Most importantly, franchisees are
awarded exclusive geographical terri-
tories into which other franchisees do
not venture. Each territory contains a
minimum number of potential trade
customers. All these factors com-
bine to make a Superfinish Express
franchise one of the most profitable
ventures in its category and franchi-
sees get to take advantage of a de-
cades-old time-tested business mod-
el which yields handsome returns.
Caedmon Foy, Franchise Develop-
ment Manager, describes the incep-
tion of the enterprise and the compa-
ny’s approach to franchising, “In 1995
we sold the first franchise in Brisbane
and then continued on from there and
currently we have about 45 mobile
units. Our head office is in Redcliffe in
Queensland, about 20 km from Bris-
bane. We have franchisees all over
the country and the only state that we
haven’t got an entry in is Tasmania.
We don’t sell our franchise to just
FRANCHISING