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Business View Australia - June 2015 115

free

num-

ber on

the side of

our vehicles.

This is because

we do not reach out to

the public, we are in the

trade and most of our busi-

ness comes from word-of-mouth.”

Future prospects

Superfinish Express is a two-de-

cade old franchise business that

has established itself as the pre-

mier company in its field of opera-

tions. Its sharp focus on using the

latest technology and equipment

and its unwavering concentration

on increasing the profitability of its

franchisees has helped to make the

company one of the

best run franchise en-

terprises in the country.

Superfinish Express

has been listed as

one of the best value

franchises in its cat-

egory (2008/09) by

the Australian Financial

Review’s Smart Business

Magazine and the company

won the Franchise Council of Aus-

tralia’s prestigious ‘Franchise Sys-

tem of the Year Award’ in 2004.

The company measures its success

by the success of its franchisees.

Caedmon Foy reveals the compa-

ny’s focus on its franchisees, “We

want our franchisees to become

more profitable by controlling their

material costs and equipment op-

eration costs. We are already work-

ing on that by organising business

training for them. We want to make

them more business savvy and bet-

ter business managers than just

“men in a van”. We have been fo-

cussing on that for the last year.”

Preferred Vendor:

Peninsula Paints

http://peninsulapaintsupplies.com.au/

FRANCHISING