87 / 204
87
The annual truck pull is actually one
of the most exciting events for the
company. A number of local business-
es and teams have shown an interest
ever since the first truck pull organized
by the company in 2013. The event
is bigger and bigger every year and
videos of the competition are readily
posted in the company’s website for
everyone to enjoy. And as the team at
Fennell Forestry puts it, the real win-
ners are the charities like Variety who
receive considerable sums from the
event.
Modernizing the forestry
industry
Despite any traditional roots, Fennell
Forestry is a modern company that
not only adheres to new standards
but also attempts to revitalize and re-
shape the field whenever possible. For
instance, communication with clients
in the forest industry was traditionally
limited. Once a company was award-
ed a contract, most of the work was
done during that period. However, Fen-
nell Forestry wanted to change that by
interacting frequently and directly with
customers to come up with new solu-
tions and improvements.
“We made a conscious decision to
engage with our customers through-
out the term of the contract, to work
on continuous improvement and in-
novation and try to understand their
business and how we could come up
with gains that would benefit both our-
selves and the customer. For us to
OUR MISSION
Fennell Forestry provides forest har-
vest and haulage services to multina-
tional forest growers operating within
the Green Triangle region of South Aus-
tralia.
We generate value through consistent,
quality service and safe forest opera-
tions, for the benefit of our staff, cus-
tomers and contractors alike.
Our commitment to the implementa-
tion of new technology allows us to val-
ue-add to our own business, while pro-
viding the best result for our customers.
OUR VISION
To create a sustainable business that
provides a balance between profes-
sional fulfil
OUR VALUES
Safety, Respect, Flexibility, Leading
Edge